Engaging with the young adults: cracking the codes of an uncompromising audience

Generation Y & Z are notoriously more committed than their predecessors. Environment, identity, representation, sexuality … all subjects that they consider central, unquestionable and on which they are more radical than their elders. How do we go from a politically correct sprinkling to a real and unequivocal contribution? What is the impact on creation, can we still be universalist? How can we be attractive enough to divert their attention from the super short snackable content on social media?

In partnership with Goteborg International Film Festival

Une discussion modérée par Marike Muselaers, Chief Content & Partnerships Officer, Lumier Groupe