Marketing of series & innovation

Count on me! Why marketing execs are producers best friends?

Replay
Théâtre Marie Curie

Summary

For a long time, marketing people were called upon at the end of the editing process when the famous “poster” question arose. Times are changing. Marketers are increasingly helping writers and producers to make their pitch deck impactful, they are the guarantors of the DNA of a series, they anticipate the needs for promotional material to come during the shooting, they provide you with strategic advisory in accordance with the current needs of the series… In short, this person can be your guardian angel. What are the keys to a successful cooperation?

A session moderated by Remi Tereszkiewicz, CEO, Betaseries

rencontre
They will be present
Jennifer BRINKWORTH
Head of Scripted Marketing - FREMANTLE - United Kingdom
Stéphanie BRO
President - L'AGENCE INEDITE - France
Emmanuel DAUCE
President - TETRA MEDIA FICTION - France
Adrian LAST
Chief Marketing Officer, Itv Studios - ITV Studios - United Kingdom
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