A hard-working and religious immigrant is fed up with being used and humiliated. She builds an international art dealing empire based on ignorance, superficiality and greed of rich people.

Seeking salvation, an ultra-Orthodox homosexual entrusts his fate to a contentious psychologist, becoming the centerpiece of an ethically dubious virtual reality conversion experiment.

Despite being an ultra-orthodox, unmarried young woman, Michal, the protagonist, has no intention of being passed from her father’s control to her husband’s authority. She dreams of becoming a successful adman at the company run by her father.

After a heart attack, an accomplished 40-something leaves her family in Tel Aviv to chase her chef dream by making a prestigious training in Paris. When a figure from the past reappears, she seizes her chance for revenge: winning the world’s ultimate burger contest even if it means endangering everything else.